Press Release •  12/9/2020

Corteva Agriscience Reveals New Look for Flagship Seed Brand Pioneer® in Europe

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New look reflects brand’s commitment to driving farming forward

Geneva, Switzerland, December 9, 2020 – Corteva Agriscience has unveiled a new look for its flagship Pioneer® seed brand in Europe. The new look is accompanied with the slogan ‘Driving Farming Forward™’ and the tagline Made to Grow™’, reflecting its continued focus on delivering for farmers and agriculture.

Corteva’s Pioneer® brand was founded nearly 100 years ago and is credited for its work towards global innovations such as hybrid seeds. Many farmers still regard Pioneer® as the original source of the seed business, and the updated brand aims to engage the next generation of farmers.

The brand remains focused on relentless innovation and key Pioneer® attributes such as proximity to the farmer, the provision of agronomic expertise and business knowledge. Pioneer representatives will also work with farmers to create more sustainable agricultural practices that can be implemented across the entire farm.

Being the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries, Pioneer will continue to work with farmers to support their ongoing growth, providing unmatched local knowledge, innovation and agronomy expertise.

Monica Sorribas, Corteva Agriscience Marketing Leader, Europe, said: “Pioneer has offered an unparalleled choice of seed products for today and tomorrow. We are highly respected in the farming community thanks to our proven performance over the last 94 years. Now is the time to engage the next generation of farmers and modernize our key attributes to support them in growing what matters.

“We will continue striving to help our customers improve the performance of their farms, every year, through leading-edge agronomy, digital farming and financial expertise – always aiming to deliver exceptional yields and meet their full potential. We will work with growers to help them build modern farms, unlocking the abundance of the land while sustaining its richness.”

The Pioneer® brand portfolio covers corn, sunflower, oilseed rape, soybean, cotton, alfalfa and sorghum crops in Europe and includes Optimum® AQUAmax® corn hybrids, Pioneer Protector® innovative products and the Pioneer® brand sunflower hybrids with the ExpressSun® herbicide tolerant trait.

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About Corteva Agriscience
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry - including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019, and was previously the Agriculture Division of DowDuPont. More information can be found at

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Media contact

József Máté
Head of Communications, Europe
Tel: +41 22 775 36 70
Mob: +41 79 597 2709