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CELEBRATE 100 YEARS OF PIONEER WITH US!
Complete the short form using the button below. Out of all submissions, 100 will be randomly selected to receive one of four exclusive Pioneer goodies: a cap, a beanie, a tote bag, or a pen and sticky note set.
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- Our History
- Legacy of Innovation
- Thank You
- #Plant100
One hundred years ago, Henry A. Wallace and the founders of Pioneer revolutionised farming by commercialising hybrid seed maize. As we approach our 100th year, we honor their legacy with our relentless pursuit of what's next.
A Legacy of Innovation
One hundred years ago, our founders had a vision that transformed the future of agriculture.
And we've been innovating ever since.
The Hybrid Revolution
While the world was seeing the creation of television, penicillin and nuclear power, Henry A. Wallace and the founders of Pioneer were revolutionising farming. What started with commercialisation of hybrid seed maize that set a new yield standard for the industry became the Pioneer brand we know today.
The Golden Age of Crop Science
As the space race took off, so did farm yields — soaring to new heights thanks to innovations like farm mechanisation and nitrogen fertilisers. Pioneer pushed progress even further, building a research center to improve drought tolerance in maize and creating our very first official agronomy team. Plus, we explored new frontiers, expanding our crop offerings.
The Biotech Boom
We ushered in the digital age with another yield, explosion, led by groundbreaking advancements in genomics from Pioneer. As our scientists used DNA fingerprinting to unlock the full potential of maize, new technology like the internet and GPS brought real-time field mapping and automated machinery to farmers' operations.
Pioneer launches its UK & Ireland venture
In 1989, Pioneer expanded its global footprint by establishing operations in the United Kingdom and Ireland, marking a significant milestone in its European growth strategy. This move allowed the company to bring its expertise in hybrid seed technology closer to farmers in these regions, supporting local agriculture with innovative products and tailored agronomic services. The UK and Ireland entry reflected Pioneer’s commitment to advancing crop performance and strengthening relationships within the European farming community.
Advanced Breeding and Beyond
We've seen the introduction of crops driving efficiency and sustainability. With the incorporation of new technologies like AI, automation and gene-editing, Pioneer will continue to lead the way for innovations that help drive productivity and profitability.
This 100-year milestone would not have been possible without the farmers, Pioneer Sales Representatives and employees who have supported us through the years. Thank you for your hard work, resilience, partnership, and trust over the past century. Here's to you and what's next.
Plant the 100th year
From our labs to your fields, we help you push the limits of whatʼs possible. Weʼre proud to be the ones to count on when every hectare counts.
Explore our products.
Maize
WOSR
Silage Inoculants