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Empowering Independent Seed Companies: Innovation, Diversity, and Sustainable Growth
Ben Green, owner of Purple Ribbon Seeds, represents a new wave of independent seed companies that thrive on innovation and choice. In an industry where competing businesses often serve as both vendors and rivals, securing freedom to license products from multiple sources is critical. Access to Corteva Agriscience traits and technology enhances collaboration, rather than limiting it, giving independent companies the flexibility to select genetics and traits tailored to their customers’ needs.
Green’s approach centers on creating a highly diverse portfolio. By expanding offerings with various disease tolerances, plant structures, and products suitable for different environments, Purple Ribbon Seeds can address a wide spectrum of challenges faced by growers. This diversity helps meet demand for adaptable solutions and positions the company competitively in an evolving market.
Providing a range of herbicide options—particularly for corn—is a top priority. With increased weed resistance, growers need alternatives to traditional weed control tools. Delivering multiple post-emergence herbicide choices not only improves weed management but also ensures farmers have effective solutions for their fields.
The PowerCore® Enlist® trait has proven especially valuable. Its advanced insect control capabilities protect crops quickly and efficiently, resulting in reduced ear damage and lower mold pressure. The yields from these hybrids consistently outperform previous offerings, providing a significant bushel advantage and demonstrating best-in-class performance.
Enlist E3® soybeans offer reliable cleanup of persistent weeds such as waterhemp. The strong genetics in these soybeans also help farmers make strategic decisions about fungicide application, ultimately improving profitability—especially critical in times of low commodity prices.
Looking ahead, Green advocates for a holistic crop rotation system, integrating advanced corn and soybean traits across the farm. This systemic approach to weed and disease management supports long-term sustainability, moving away from year-to-year strategies and toward consistent, resilient success for independent seed companies and their growers.
First Generation Owner Sees Benefits of Licensing Corteva Products
First Generation Owner Sees Benefits of Licensing Corteva Products
The transgenic soybean event in Enlist E3® soybeans is jointly developed and owned by Corteva Agriscience and M.S. Technologies L.L.C. POWERCORE® is a registered trademark of Bayer Group. POWERCORE® multi-event technology developed by Corteva Agriscience and Monsanto. LibertyLink® and the Water Droplet Design are registered trademarks of BASF. ®Roundup and Roundup Ready are registered trademarks of Bayer Group. Always follow IRM, grain marketing and all other stewardship practices and pesticide label directions. B.t. products may not yet be registered in all states. Check with your seed representative for the registration status in your state. Enlist One® and Enlist Duo® are not labeled for use in all 50 states. To find product labels, state registration status, and additional resources about the Enlist® weed control system and its availability, visit Enlist.com. Additional stewardship information on Enlist crops and to review seed product use guide details, visit traitstewardship.com.