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Helping customers with the TruChoice® offer pays off for retailers
When you can save customers time or money, you ultimately benefit too. Doing so helps you earn their trust and build long-term loyalty. One way to accomplish this is to help them plan ahead with the TruChoice® offer.
Growers save significant money on crop protection products from Corteva Agriscience when they sign up for the TruChoice offer and fund a prepay account online or through a participating retailer. If you’re that retailer, you can help put them in a better position financially entering the 2026 growing season.
“Growers get substantial savings, and they get them right away. There’s no waiting for a rebate check,” said Kylee Nodine, field marketing manager with Corteva Agriscience. “It puts customers in a good spot financially.”
Kick-start the decision-making process
Most growers don’t want to start thinking about next spring until every acre is harvested and every bushel or bale is sold. The TruChoice offer provides a simple way to start that conversation early and begin planning for 2026.
“TruChoice planning can drive early conversations about next year,” Nodine said. “It helps growers make decisions and helps retailers plan for spring and manage inventories.”
Customers can earn up to 10% upfront savings when they fund a prepay account with cash or 0% financing when funding a prepay account with a line of credit from PHI Financial Services. They receive savings at the time of purchase – no waiting for rebates – and can easily track and manage their rewards. Plus, they can choose from more than 100 leading crop protection products.
Help customers plan for every acre
Retailers are finding the program user-friendly, Nodine reported. Growers can work with their retailer to find the best funding level for their operation, and Corteva provides training and support for retailers who help customers sign up.
“Corteva has worked hard to offer solutions for every acre,” Nodine said. “Customers can plan their inputs and save up to 10% on every acre if they want. They don’t have to commit to which products they use upfront. A wide variety of crop protection products are eligible.”
Many retailers appreciate the value of the TruChoice offer.
“Most of them see the program is easy to use, and they’re happy to help customers with it,” Nodine said.
Run some scenarios for your customers
Want to show your customers how it works? You can use the TruChoice® Offer Savings Calculator to help them plan their acres.
“You can run different scenarios on your own,” Nodine said. “It’s simple and upfront – ideal if you’re a visual person.”
The TruChoice offer is part of the ongoing commitment from Corteva to provide flexibility and help keep customers in the best economic position possible.
For more information, visit Corteva.com/TruChoice.